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How to Tell Your Story to Grow Your Business: Workshop & Networking Event


Red Bull Amaphiko has partnered with Creative East End to bring you this afternoon and evening of storytelling.

It's only by telling our story in a compelling way that we bring people on the journey with us and ultimately get the support for our projects or businesses.

Afternoon Workshop: Red Bull Amaphiko Storyteller

Hear how the pros tell stories and have the chance to build your own narrative, as well as practise telling it to an audience in order to help grow your business or project.

Evening Networking Event: Red Bull Amaphiko Info-Session

Hear from some of Scotland’s leading social entrepreneurs and innovators. Hosted by Rachel Brown (Cultural Enterprise), the conversation between Jennifer McGlone (Braw Wee Emporium) and Stephanie Wade (HI!) will reveal the story of how they have built and grown their social enterprise, the lessons they’ve learned along the way and their vision for the future. You will have the opportunity to ask questions and connect with peers from the Glasgow social enterprise network and beyond.

Please sign up below for the sessions. We welcome people signing up for both sessions too!

Red Bull Amaphiko is a global platform for social entrepreneurs creating sustainable impact in their community. We want to enable grassroots entrepreneurs and inspire more people to take action and make a change in their community. We do this through a series of development programmes and events and by telling inspirational stories of social change-makers who we’ve worked with. This year sees the first UK Red Bull Amaphiko Academy, inviting social entrepreneurs and innovators to take part in an 8-day residential which is followed by an 18-month mentorship - find out more and apply here.

Creative East End CIC is a new creative hub that provides space and opportunities for local businesses, residents and visitors to come together. Based at 200 Gallowgate, they provide the space for new initiatives and ideas to develop that will support the economic growth and regeneration of the area. They have their own coffee shop, co-working, workshop and events space, and is home to Braw Wee Emporium, a gift shop selling Scottish Products and a programme of creative workshops. CEE aims to contribute to the establishment of both the Calton, and the wider East End as a destination for everyone. They are bringing people together to develop new initiatives that will support the economic growth of the area and contribute to addressing some of the issues in the Calton.

Rachael Brown is a leader within the creative and social enterprise sector who thrives on solving problems and turning ideas into reality. With a strong track record of operational success, Rachael works extensively to support creative entrepreneurs and social enterprises to develop, grow and scale their business.

Rachael is Chief Executive Officer of the Cultural Enterprise Office, also part of the Leader Network at Entrepreneurial Scotland. She is Social Entrepreneur in Residence with Social Investment Scotland and convenor of the Can Do Festival.

Jennifer McGlone is a Director of Braw Wee Emporium and Creative East End, two social enterprises based in the East End of Glasgow with the focus on contributing to the regeneration of the area, supporting other small businesses and encouraging visitors to the area. Jennifer has worked in Community Arts Development for all of her career, using creative activities as a tool for community regeneration. She spent 7 years working with Scottish Arts Council/ Creative Scotland as a Development Officer supporting Youth Arts and Traditional Arts organisations, managing funding streams and developing policies and recommendations for the organisation and Scottish Government. Since going freelance, she has developed courses for Creatives and Community organisations on Funding, supported organisations in securing funding for their work and projects such as Scottish Music Industry Association, Jazz From Scotland, Resonate Festival to name a few. 

Stephanie Wade is the CEO of HI! an educational organisation supporting the tourism & hospitality industry to grow through educating workforces, developing people strategies and attracting new entrants to consider careers across the sector through innovative training programmes.

The key philosophy for Stephanie is to work in partnership with industry, education and communities to develop Scotland’s young workforce and together make our industry more attractive for our visitors and our workforce. She is particularly interested in helping young or disadvantaged people break into the hospitality trade, which in turn supports Scotland’s economy through the development of skills in the tourism and hospitality industry and reduces youth unemployment.